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The Voice Over - Influences

We decided to have a voiceover in our trailer, to add to the emphasise of it and to introduce and establish the characters and let the audience know a little about the themes, genre and story of the film.

We started by looking at trailers in our genre which had voice overs. Here is what we found:

In the Goodfellas trailer we found that it was the protagonist (Henry Hill) as the voiceover; talking about his life and informing the audience what the story is about. Also there is a second voice over at the end of the trailer which gives the synopsis of the film. 

In The Godfather Part 2 trailer we have a single voice in the voiceover. This voice over introduces the characters and gives away some of the themes of the film as well as some background information about some of the things we will see in the film, such as when he says 'Both had seen the ones they loved cut down before their eyes' it switches to a scene of a woman holding a knife to another mans throat before being shot in front of a little boy. From this we can tell that the woman is Vitos mother. It also gives us information of the two main characters as well as the settings of the film (When it is said 'Revolution in Havanna and rub outs in New York').  

For our voiceover we believe that a voiceover like the one from The Godfather Part 2 would be best suited for our film as like The Godfather Part 2 we also have two main characters. It would be difficult to follow the Goodfellas voiceover style as we would have to have half of the voice over as one character and the other half as the other character. Also a single voiceover from someone outside the two main characters would provide a neutral emphasise on what is being presented. 

Molotov effect worked well!!

After experimenting with the molotov effect, when editing we tested this on our media production and this outcome was very successful. Here is quick video guide of how we managed to include the molotov effect:

Molotov effect experimentation

Here is a video guidance on how to apply the molotv effect:

Here is a test of the molotov effect used in a film:

Preview Screen and Credits

Here is the film preview screen we used for our final trailer. We used a template for the 'British board of film classification' and then photoshopped the age rating on the bottom right as it was initially aged 15 and then included our film title in the blank space.

For the credits below we used Final Cut Pro:

Votes for our trailer title ideas

After reflecting on our initial title ideas, we decided that we should pick 3 of the 7 title ideas. We chose 3 of most favourite titles and then delegated our top picks to selected participants as to which one is their most favourite:

Our favourite titles were:

• La Familia
• Only The Family 
• The Chase Begins

Our results show that 50% of participants chose 'Only The Family', 33% chose 'La Familia' and lastly 16% chose 'The Chase Begins'

All our Props

After doing our research and planning into the props that we needed, We began to get the props together.

We began by purchasing replica guns that we were going to use in the trailer. We found a product on Amazon which was both a shotgun and a pistol sold together and decided to purchase that:

We understood that these would affect the realism of our trailer and mise en scene aspects would not be as effective with these props as in real life guns do not have stickers saying 'Swat Force' on them. In our AS production we similarly bought a blue pistol and were allowed to paint it black with acrylic paint from the art department. We decided to do the same this year with these props.

We also borrowed another pistol from the media studies department:

We would use the two pistols for the standoff scene. Also one of the pistols would be used for the scene with the motorbike shooting and the drive-by scene. The shotgun would be used for the elevator scene. 

Above is the scenes we intended to use the guns in, that we decided on from the story board.

We then needed a jerry can (a can which holds petrol) for the scene where one of the characters sets the traitor in his crime syndicate on fire. We needed something similar from one of our influences where we originally got the idea of this scene from in American Gangster. 

The closest one we found to the one used in American Gangster we picked up from Tesco. 

We also needed a lighter for this scene and wanted one similar to that of Denzel Washingtons in this scene. We were lucky enough to borrow one off our friend:

We also needed a fake knife and saw for two scenes we wanted to use in our trailer:

We needed to have a wire that we could strangle someone with as we planned to in our storyboard. With this prop it was more tricky as we had to consider  health and safety greatly for this scene and decided to cut the end off of old headphones which we had as it did not apply as much pressure as real wire did. Also we found out that real wire could potentially cut into the throat of our actor and prompted for this option instead as headphone wires are plastic and would not conflict real damage.

Animated Storyboard

Here is our animated storyboard.

Step by Step Production Company Logo Design

Here is how we created our production company logo. We used Adobe After Effects to create the logo. 

Part 1: Production Company Logo Construction.

Part 2: Production Company Logo Construction.

Costume for Filming

When thinking of ideas for costume we decided to start by looking at costumes from some of the films in our influences. We looked at films from The Godfather Trilogy, also films such as Pulp Fiction, Goodfellas, Casino and the TV series Sopranos.

We saw that from the clips that one type of costume is evident in all of these films. Suits. Whether they were smart or casual we saw a running theme of suits in near enough every clip. We believed we should follow this idea of having characters dressed in suits or dressed smartly for a few reasons.  The first was for the reason that in our influences this was common. The second was to emphasize wealth and ambition. Clothing can emphasize a factor of wealth and as suits are normally the most expensive outfit which can be purchased would make the idea our characters are wealthy men evident. Also dressing smartly and in expensive clothes is usually done by people who are very wealthy and to obtain wealth they needed ambition. We wanted to demonstrate our characters in this light that they would do anything to get what they want. The third reason for having a smart dress code for costume was due to the simple fact that we both thought we looked pretty good in them :).

As you can see from the Prezi we used a smart dress code for our actors in our trailer.

Props - Planning and Research

We began looking for props and started by looking at our influences. We created a video to show some of the films which share themes and genre with our film and the props they used. Below is our video:

We looked at films such as: The Godfather Part 1, Casino, American Gangster, The Departed, Scarface, Goodfellas, Resevoir Dogs and The Iceman. We also looked at the TV Series 'Sopranos'. We found all of these films and TV series use a common prop of guns. From this we knew we would have to include many fake guns.

We also planned to use a fake knife in one of the scenes after seeing the clip from Goodfellas. We believed the knife would make the character using it more terrifying as it gives a slow and painful death. Also we really liked the idea of the gas can and lighter and decided to buy those props to use in a scene in our film.

We also wanted to have a strangling scene in our film but were not sure whether to use a plastic bag like Casino did or have wire like Sopranos and The Godfather. We decided we would go with the wire as it was less dangerous and our actor being strangling would not have to apply much force. when wrapping it around the neck of his victim.

Props to get:
Fake Guns x4
Fake Knife
Jerry Can
Lighter
Wire

Sound - Influences

Introduction of sound

Sound refers to everything we hear in a movie — words, sound effects, and music. 

Sound is used in lm to heighten a mood, provide us with information about the 

location of a scene, advance the plot, and tell us about the characters in the story.

There are two categories of sound in lm: Diegetic and Non-Diegetic. Diegetic Sound 

refers to all those audio elements that come from sources inside the world we see 

on the screen, including dialogue, doors slamming, footsteps, etc. Non-Diegetic Sound 

refers to all those audio elements that come from outside of the ctional world we 

see on screen, including the musical score and sound effects like the screeches in the 

shower scene in Psycho. 

Sound effects can be used to add mood or atmosphere to a lm by creating a 

soundscape that accents or adds another layer of meaning to the images on the screen. 

Pitch, tempo, and volume may be altered to indicate how the lmmaker expects the 

audience to respond to a given noise. For instance, high-pitched sounds, including 

screams or squealing tires, help to create a sense of anxiety, while low-pitched sounds, 

including the sounds of waves or the swinging of a door, can be used to create a sense 

of calm or mystery.

The most interesting use of sound in a movie is the very absence of it: silence. 

At key points in a lm, directors may use silence in much the same way that they 

would use a freeze frame. Both tend to arrest the audience’s attention to highlight some 

action or change in story direction. Silence can be used to build up a scene’s intensity 

or to foreshadow impending doom. 

In recent years, special sound effects have been added to movies in order to heighten 

the lm experience.

Background music is used to add emotion and rhythm to a film. Usually not meant to be noticeable, it often provides a tone or an emotional attitude toward the story and/or the characters  epicted. In addition, background music often foreshadows a change in mood. For example, dissonant music may be used in film to indicate an approaching (but not yet visible) menace or disaster.

Background music may aid viewer understanding by linking scenes. For example, a particular musical theme  associated with an individual character or situation may be repeated at various points in a film in order to remind the audience of salient motifs or ideas. 

Film sound is comprised of conventions and innovations. We have come to expect an acceleration of music during car chases and creaky doors in horror films. Yet, it is important to note as well that sound is often brilliantly conceived. The effects of sound are often largely subtle and often are noted by only our subconscious minds. Yet, it behooves us to foster an awareness of film sound as well as film space so as to truly appreciate a twentieth century art form, the modern film. 

Here are a variety of influences of soundtracks that can be potentials for our own film trailer. We have analysed each soundtracks critically, explaining why it would be suitable for our film trailer and in which parts of the film trailer.

We thought that the 'Royals' instrumental was a major influence for our film trailer as it has an ongoing beat which would create intensity thoroughly between our different shots. Also, as the beat of this instrumental was at a fast pace and rhythm, we also believed this would be relevant towards the timing of our changing camera shots as most of our camera shots were quick snappy shots due to the minimal scripts of our characters.

We decided if this soundtrack would be most appropriately used whilst all the action scenes are showing in our trailer to emphasise the coolness of our characters and to some extent adds a feeling of seriousness.

We really enjoyed the sound of 'Do I Wanna know' mainly due to the fact that it would synchronise with the beat of the Royals instrumental above. As we didn't follow the typical trends of our key influences of just using one soundtrack and decided to mix a few we realised that these both produce an immense combination whilst played together at the right time. We also decided to use some format of indie rock music as we believed that this would introduce calmness in our film trailer.

We thought that the beat of the Mission Impossible soundtrack was also influential as it would typically make the audience realise that this film is an action film. However, this soundtrack would be inappropriate to be used for our film trailer to the fact that this beat would best used for shots which involve various action scenes such as stunts and fighting which are even quicker shots in which we lacked. Also, this soundtrack follows the trend of being used in many spy/detective films in which we don't want to mislead our audience in terms of the concept of our film. This would effectively remove the concept of maintaining a sense of coolness amongst our characters.

'Girl You'll Be A Woman' was another influence in which we thought if it was used, it would be used for a very short time at the ending of our film trailer. Precisely the start of the soundtrack which starts off with a very slow pace and sets a emotional response from the audience. This would be ideally used in the last shots between the variation of the two main characters at the very ending. However, this soundtrack wasn't substantially influential as many can argue it is too emotional and more appropriate for films which consist scenes of romance and love. 

We believed that the soundtrack used in the game 'Grand Theft Auto' would be ideal for the start of our film trailer as there is no violence revealed and this would build a feeling of intensity. This would perfectly suit the voiceover script as the aim of the this part of the film trailer is to express the lavish lifestyles and dominance of two main crime syndicates and not the 'dirty' scenes of violence and action. 

After finding a fairly impressive influence from the media products of games, we decided to follow this research and found another exceptional soundtrack from the game 'Driver OST'. We decided that specifically at 3 minutes 33 seconds of this soundtrack would be a could contribution towards our trailer production. This supports the idea of our film trailer structure of where we wanted to start of with a cool and calm setting where we express the lavish lifestyles of the two most powerful crime syndicates. This would work fantastically alongside the Grand Theft Auto soundtrack above and would also be perfect dropping to begin the sense of seriousness and violence as we believed we would stop using this soundtrack where it hits 4 minutes 11 seconds, where we could introduce a more upbeat and faster pace instrumental to match the structure of film trailer (eventually expressing violence and action).  

Filming schedule

  

We decided to do filming over two different days with regards to the timing of the day. With shooting session 1, we filmed all scenes during the night time of the day and avoided days where there was expectations of rain. 

With shooting session 2, we filmed all scenes in the daytime where we can see the scenes very clearly and we also avoided days in which was also expected any rain as well as wind so that our characters are not affected through this condition. 

Title Ideas

Here is a spider diagram of the possible title ideas for our trailer. We thought of titles which represents our film and/or has a relation to our film.

Storyboard

This will start of with the British Board Film Classification certificate (preview screen) followed by our Production indent. This will then move to a shot of the levels of the lift going up,as we thought this has a reflection on Al Ciento and Carmen Requeza's lifestyle of starting from the bottom and now rising to the top. We will then take a few concise shots to indicate their lavish lifestyles though the help of props as well as the voiceover. 

We then move further into the trailer which expands on the intensity of the film where we will take shots of the main characters killing their rivalries and betrayers. 

We will then start taking a mixture of shots which involve most deaths of the characters, some of which are not shown in the trailer to effectively leave questions behind it and avoid giving the story away to much. Through these shots, we will use a range of props and costumes (such as guns and suits) to accentuate the genre of our film trailer. In doing so, this will also allow the audience to distinguish the dominance and power Al Ciento and Carmen Requeza have over the other characters.

There will be dialogue of the first shot to add a sense of violence and aggression. 

Towards the end of the trailer, a shot-reverse-shot will occur between Al Ciento and Carmen Requezawhich will then eventually lead onto a two-shot/long-shot cutting to a standoff between the two. This would also leave questions from the audience regarding the story of our film trailer. We will then add the film title. 

Right at the very end, there will be a shot of Al Ciento smoking which will then fade into a shot of Carmen Requeza smoking. This will convey a strong contrast and similarity between both main actors as portrayed throughout the whole trailer, where this will leave a massive cliffhanger.

The last shot would be the film credits.

Casting for the voiceover

After getting the script for the voiceover ready we needed to get someone to have a recording session with and record our voiceover. It could not be me or Naiem as we are the main characters in the film. We did some research from last years AS pieces and found that Holly and Chloe's piece had a very strong voiceover which was clear and well implemented:

We asked them who did their voiceover and they directed us to one of our friends Adriano:

This is Adriano.

Casting Shots

We had to get casting shots to make sure that our actors fitted the characters that were required in our film; through aspects such as age, gender etc.

Name: Umed Islam
Character Name: Carmen Requeza
Actor age: 18

Umed would be the best person to play the cold and merciless character of Carmen Requeza. We believed Umed would be the best for this part as he created the character of Carmen Requeza and would be able to portray him perfectly and exactly as the way we wanted Requeza to be protrayed. Umed knows the way to behave and what emotions to show whilst playing the part of Requeza.

Name: Naiem Ahmed
Character Name: Al Ciento
Age: 17

We decided to let Naiem play the role off Al Ciento similarly due to the fact Naiem had alot of input when createing Al Cientos character. Naiem decided on many f Al Ciento's characteristics and came up with some of the scenes Al Ciento would be in. He was very particular on how he wanted Al Ciento to act so we felt best he would the perfect person to play Al Ciento.

Name: Dean Langran
Character Name: N/A (Motorbike Man, Ciento's Henchman)
Age: 17

We really wanted to cast Dean in our film, mainly due to the reason he rides a motorbike! We used a lot of vehicles in our film and wanted to use a motorbike so we could get a scene where there would be a shooting from someone in a motorbike. We also needed him to be one of Al Ciento's henchmen. Dean was more than happy to help out and be apart of our media.

Name: Jamal Adomako
Character name: Requeza Henchmen/ Traitor
Age: 17

We needed many people in our film as we needed to show the different crime syndicates (which are usually have many people in them). We asked Jamal f he would be in our film and he agreed to play the part of a Requeza Henchmen betrays him and gets burnt alive by Requeza.

Name: Niyaz Islam
Character Name: Requeza Henchmen
Age: 17

We used Niyaz in the scene where Requeza burn the traitor in his faction alive. Niyaz's character is there to assist Requeza. Filming with Niyaz had to be done at specific times due to the reason that unlike the rest of our cast he does not go the the same sixth form as us.

Name: Theo Ross
Character Name: Ciento Victim
Age: 17

We asked Theo to star in our media and be a victim of Al Ciento. He happily agreed and we were able to film with him in school as he shares the same free periods as we did.

Name: Scott Campbell
Character Name: Requeza Henchmen
Age: 17

We needed many people to be in the briefcase exchange scene and asked Scott a few minutes before filming if he wanted to be in it. One of the actors that were going to be in the scene dropped out as they were not feeling well and went home, luckily Scott was available and was more than happy to be in it.

Name: CJ Anosike
Character Name: Ciento Henchmen/ Requeza Victim
Age: 17

We asked CJ to be in the briefcase exchange scene and also the scene where Requeza strangles him in the car. We asked CJ to do this more complex scene of being strangled as he had drama experience outside of school and did Drama as a GCSE. We believed he would be able to get the choking and dying effects right.

Building The Script

We understood the fact that we needed some type of dialogue in the trailer from the actors regardless of having a voice over. We used appropriate dialogue which would fit the scene. We had to ensure that none of the dialogue felt forced and that it  fit in with the situation in the scene, through various aspects such as tone. We built a script for the scenes with dialogue and emphasized the tone it should be said n s well as the emotional state of the situation (characters are angry, happy, worried etc), to help the actors make the dialogue and scene feel more genuine.

We created the script in order of the scenes which were shot.

Location Shots

We needed different locations to film at for our trailer. Each location would serve a different purpose and we would choose locations which we felt were perfect for the scene being filmed. We picked locations which were just right.

The first two locations we picked were to be used for the bike scene and the drive by scene. We needed locations which were safe to drive/ride on and which were not very busy. For the Bike scene we used Hawksbrook Lane, Beckenham. This was the road just outside our school and filmed during school hours to avoid many cars driving up and down the lane.

For the drive by we used a road just off the road Naiem lives on. A perfect place to shoot the drive by scene as it was a very quiet road which had one way traffic. By this we would not have any disturbances whilst filming this scene.

This is where we shot the scene where Carmen Riqueza strangles one of Al Cientos men in the car. We also shot the briefcase exchange scene here. We picked this location as it was very private. This car park was just next to our school, so getting all the actors to be there was not a problem. Also the car park was big enough to for both vehicles and all the actors. There were very little disturbances when filming here.

This is were we decided to film the standoff. Naiems back garden was an ideal place to film the standoff. It is surrounded by large trees and alot of greenery. It was also very quiet and controllable and we were sure that there would be no disturbances when filming here. We actually decided to film on the roof of his conservatory so that we would not get any of his neighbors gardens in the scene.

This is where we shot the lighter scene as well as the scene with the saw. The garage was a perfect place to film as it was the most controllable environment out of all the places we shot at. We could ensure these scenes would be perfect here. We knew that we needed an environment like this, one which was private because we could not 'set someone on fire' or be bloodied with a saw in a public place without getting the wrong type of attention. The lighting was also very good as it was a dark environment to film dark scenes. It added to the feel of the scene tremendously.

This is the elevator we used for the elevator scene. It was a elevator used by the residence of Umed's sisters apartment building. We used this setting before in our AS Opening sequence and knew how we could best use it for our A2 piece.  The only problem with filming here was that some of the other residence would use the elevator so it took us a longer amount of time to film the scene.

This is Clock House Station. We filmed one of the smoking scenes here. We filmed at night when it was less busy and emphasized our themes and genre better. We decided on this location because it was very quiet at night and the type of lighting at the station was excellent during the night.











One location we did not use was the end of Upper Elmers End Road. We did not use this road as it was a main road which was constantly busy with cars and pedestrians. We wanted to originally film a shoot out scene here, but could not without raising attention with ours props.

Target Audience

Research:

After deciding that our trailer is going to be Crime/Thriller, we then needed to consider what our target audience would be. We decided to look at existing Crime/Thriller films (from our influences), to have a stronger idea as to what it our most suitable target audience:

- Reservoir Dogs: Age Certificate 18
- The Godfather: Age Certificate 15
- Pulp Fiction: Age Certificate 18
- Goodfellas: Age Certificate 18
- Casino: Age Certificate 18

Using the examples above, we can identify that most of the Crime/Thriller films are classified as an age rating of 18 which is a good starter.

As Reservoir Dogs was a main influence for our trailer, we decided to take further research of the reasons for their age rating. We used British Board of Film Classification as a source to gain this information:

Reservoir Dogs case study

The scenes of violence, combined with the bloody injury detail on show (notably that of Tim Roth’s badly wounded Mr Orange), made the classification of the film at 18 almost a formality. But even at that category the notorious sequence in which Michael Madsen’s Mr Blonde tortures a policeman by slicing off his ear, dousing him with petrol and threatening to set him on fire, was considered troubling in terms of its acceptability and was the subject of considerable debate within the BBFC.

Views were expressed that its gruesome and sadistic nature would cause some people to walk out of the film. It was also noted that Mr Blonde’s evident enjoyment of what he is doing ("It amuses me to torture a cop") as he dances around the helpless victim to the strains of 'Stuck In The Middle With You' coming from the radio, glamorised the sadism.

However, the general opinion was that the scene, whilst generating a sustained, intense and disquieting atmosphere of threat and menace, was remarkably restrained in what it actually showed. Apart from an initial indistinct slash to the policeman’s face with the razor, the audience does not see the detail of the ear being cut off as the camera moves away from the action, whilst the horror is suggested only by the sounds of the victim’s cries of pain. There is subsequent sight of the policeman’s mutilated face before the threat escalates as Mr Blonde pours petrol over him and lights a match – only to be shot dead by Mr Orange.

It was felt that the scene carried several mitigating factors that precluded further intervention at the adult category. These factors were: the lack of process in the violence that undercuts what BBFC Guidelines describe explicitly (and what would have been given significant weight in 1992) as ‘dwelling on the infliction of pain and injury’;

• its contextualisation as a crucial plot point that reveals Mr Orange as the undercover policeman whose identity Mr Blonde had been trying to extract from the torture victim;
• its playing on the film’s themes of loyalty and betrayal;
• and the clear establishment of Mr Blonde’s character as an unpleasant, sadistic psychopath with whom a viewer is not invited to identify or to glamorise.

Consequently, the film was passed at 18, without cuts, and went on to enjoy box office success in UK cinemas as Tarantino continued to garner critical acclaim, including some from parts of the UK press better known for their more censorious attitudes towards violence in films.

The work was next submitted in 1993 for its home video classification, but the video release would be delayed until 1995 because of the introduction of the Criminal Justice and Public Order Bill in 1993 and its lengthy passage through Parliament. In response to concerns about the effects of media violence, largely in the wake of the James Bulger murder in 1993, part of the Bill’s remit was to make amendments to the Video Recordings Act 1984 (VRA), under which the BBFC had been appointed as the statutory regulatory body for video.

The BBFC’s then director, James Ferman, played an active role in the drafting of this aspect of the Bill which clearly had implications for the video classification of works such as Reservoir Dogs. This is because, on its passing into law in 1994, it established within the VRA a specific ‘harm’ test. This ‘harm’ test required the BBFC to pay ‘special regard (among the other relevant factors) to any harm that may be caused to potential viewers or, through their behaviour, to society by the manner in which the work deals with [such issues as] criminal behaviour [and] violent behaviour and incidents’.

The criminal themes and violence (most notably the torture sequence) in Reservoir Dogs had therefore to be revisited in the light of potentially harmful effects – particularly to younger viewers – in the home viewing environment. In fact, the BBFC concluded that these issues could be robustly defended at 18.

The prolonged passage of time since the film release, during which Reservoir Dogs had achieved a wide recognition, meant that the public could not be ignorant of its content. Also the awareness of the kind of material present in a Quentin Tarantino film had been reinforced with the release of Pulp Fiction in 1994. Additionally, it had become clear through critical reaction to Reservoir Dogs that the film was as concerned with clever characterisation and dialogue as it was with violence, and did not have the intrinsic appeal to younger teenagers of more formulaic, mainstream action films.

Reservoir Dogs was finally granted an uncut 18 video certificate in May 1995, a considerable time after its video release in all the other major international markets, which did not prove too disconcerting for Tarantino who was reported to be delighted that the delay had given the film an extended theatrical life in the UK.

1. Which one of the four quadrant(s) would you film appeal to? (Older males (>25), Older females (>25), Younger males (<25), Younger females (<25))

From our research we strongly believe that our film comes older males (>25). From the statistics shown in Q2, we identify that Males aged 18-29 and 30-44 are predominately attracted to a Crime/Thriller. 

Naiem: However, I believe that there is a a a good chance of variation with our film target audience in terms of the age group it appeals to. As our main actors used fall under the age group of <25 this may not be appealing to older males as first suspected. There may consequently appeal more to younger males as they may feel it is easier for them to relate with the film itself therefore our target audience may not follow the trends of our influences. 

On the other hand Umed took a different perspective of the possible variation in our target audience in which Naiem identified and found a strong factor which would mean that our target audience would follow the statistics of our influence:

Umed: The use of costume and props are characteristics which can counteract the possibility of a younger male target audience as Naiem suggested. The costume used such as wearing suits means that people who wear suits are deemed to be referred as working men and professionals which would overshadow the use of young actors. Also, the use of props such as knifes,guns, cigarettes etc gives a depth impression that the actors used are older males as you wouldn't expect an 18 year old to possess such weapons and therefore overcomes the conflicts between our target audience. 

We also believe that our film would less likely appeal to a female audience mainly as it doesn't contain themes in which females prefer such as romance and love. Also the lack of female characters and the concept of just males dominating the world would therefore mean females would take less interest as it is hard for them to associate with our film. 

2. What are the target audience for the films you looked at when looking at your influences?

For our research in target audience, we used IMDb as a source to help us identify the target audience of our film influences. We used this, as it provides concise statistical information of what type of age groups are influenced as well as what gender were mostly influenced. We also thought that this was an easier way to look at the relationships between all of our influences and establish what is our target audience. 

Casino

With Casino, overall we can see that males were more influenced by the film than females (170,730 / 19,418).
Average rating by males is 8.2 and by females is 7.8.
Also, the age category of 18-29 from both males and females outweighs the votes of the age category under 18's.
In both 18-29 and under 18, we realise that votes were made significantly by males compared to females.

The Godfather

With Godfather, overall we see that males were more influenced by the film than females (571,079 / 87,958). 
Average rating by males is 9.2 and females is 8.9.
Also, the age category of 18-29 from both males and females outweighs the votes of the age category under 18's. 
In both 18-29 and under 18's, we realise that the votes were made significantly by males compared to females.  

The tradition tends to follow with the rest of our influences:

Goodfellas

Male votes of 362,129 in comparison of female votes of 47,760.

Average rating by males is 8.8 and females 8.5.

Again, the age category of 18-29 from both males and females outweighs the votes of the age category under 18's. 

And in both 18-29 and under 18's, we realise that the votes were made significantly by males compared to females.  

Pulp Fiction

Male votes of 611,909 in comparison of female votes of 113,299. 

Average rating by males is 9.0 and females is 8.6. 

Reservoir Dogs

Male votes of 137,165 in comparison of female votes of 46,533.
Average rating by males is 8.4 and females is 8.2.









Overall, we also recognise that the ratings of males are more higher than females in all of the film above. This therefore shows that males tend to enjoy the experience of watching films with the theme of a Crime/Thriller than females. The tradition of using male actors as the main characters is a key feature which is highly effective towards the data.


3. Are there any other audience groups that your film may appeal to?

Interestingly, we believe that males aged 45+ would also take high interest of our films. Using the data above, this indicates that even the age group of males 45+ has more number of votes compared to the age groups of males under 18. This could possibly be due to the fact that men are more aware of the dangers in reality and are more likely to come across events of a crime/thriller film than a younger males. With younger males, they are more appealed by comedy/drama's mainly because it represents a lifestyle of young adults. For example, the film Ted. 

This shows that the age category of under 18 is higher than the age category of 45+ despite the range of under 18 is smaller than the range of 45+ as this film is rated as 15. The results of the age category under 18 is mostly coming from the ages between 15 and 18 where a small minority of the ratings are from under 15 year old children in comparison of the results of the age category of 45+ which comes across a wider scale.








4. What other 'niche' factors could be considered about how you might appeal to an audience?

The choice of using young actors in such a film is a characteristic which is unique in a crime/thriller film. In doing so, this could be useful to the 'new' generation as we tend to represent the older generation through young actors who are part of the new generation. 

5. What different 'tribes' of youth may be especially interested in your film?

We believe that mainstream blingers would be interested to watch our film as a crime/thriller film consists actors who have a mentality of a gangster and who is cool. This is shown via the elements of props i.e. money and costume i.e. suits. 

6. Would your film be limited to a UK audience or might have a global appeal?

I believe that our film has potential to have a global appeal as our film doesn't only consist a stereotypical British representation. 

7. What limitations are there on your production?

As our film is British, this limits the chances of having a wide-base audience. Most American films have a very global appeal due to high costs of production. Also, we are not funded by any established production company and only have a restrictive budget which would limit audience awareness as there is limited advertising available. Our film also does not contain any famous or popular film stars meaning that this would also have a significant impact on the marketing aspects of our film. Most famous and popular actors have developed a fan-base or relationship in which to any films they feature, loyal fans would tend to watch their films. 


We then decided to conduct a online survey as a collective data, to give us an impression of what our potential audience is:

We realised that most of our respondents were in the age group between 18-24 and 25-35 which follows the trend of our target audience research (films such as reservoir dogs and pul fiction). We also realised that there was equal number of respondents for each gender were both
females and males agree at they watch our film from our 25 word pitch as well as watch a crime/thriller. There was some variation with what was our respondents favourite genre however that was reasonable as it is stereotypical for females to romance, animation and drama rather than the likes of crime, action and thriller. Lastly, respondents also agreed that our main target audience should be older males >25 though younger males <25 came close and we did receive a small minority who believed that our film could also target older males >25.