Initial Production Company Logo Ideas

A production log is a logo used by movie studios and television production companies to brand what they produce. Production logos are usually seen at the beginning of a theatrical movie or video game (an "opening logo"), or at the end of a television program or TV movie (a "closing logo"). 

Examples of generic production company logos:

We first came up with four film production company names:

1. Infinity productions.
2. Exquisite productions.
3. Blue Spark Films.
4. Square root productions.

This is a description of the ideas for each individual production company names above, which explains the process of the animated indent. 

Blue Spark Films

This will contain a small bright moon followed by a mixture of a blue spark effect which would be scattered across the screen and also involve a blue lightening strike which will eventually move across the screen and expose the film production company name (Bleu Spark Films)

This transition shows how the lightening strike eventually moves towards the left side of the screen and meets the moon in the centre where the size of the moon light would increase at the same time.

The moon light eventually dissolves in the background and the lightening strike continues to move across to the left side of the screen, where then our production company name is shown. The lightening then moves left to right and vise versa.

Square Root Productions

This shows a square box and the square root sign which would both have a black outline. Eventually the size of the square box and square root sign increases.

The square root sign would then meet the square where both collide into each other as demonstrated on the photo. This would then be followed by a red colour light following the path of the root sign which will then immediately reveal the production company name.

After showing our production company name, the title would disappear where the outside of the title (the square root sign and square) closes as a transition.

Infinity Productions

This shows a line which follows the direction of the arrows illustrated on the photo, forming a film reel in the shape of the infinity sign.

Across the infinity sign would be a animation of the film reel moving.

This would then move out of the screen leaving a curved wavelength which moves repeatedly. Subsequently, the production company name would appear on screen.

Exquisite productions

This would start of with a massive 'X' covering the screen frame, which will then minimise in size and merge along with the production name.

The production name would then appear on screen just shortly before the 'X' comes along with  the title. At this moment, the 'production' part of the title would be scattered across the screen and moving continuously in and out.

The letters will then eventually meet each other and fall below 'exquisite'. 

Experimenting with our chosen title:

With this one we liked the concept of the film reel around the letters. We thought this would make it seem more noticeable that it is a film production company and add some sense of realism. However, on the basis of the style of font used for this idea, we thought it lacked the profession to be the font for our production logo name. As our film is a crime/thriller we believe that the idea didn't relate to the theme of the film. As this would be practically the first thing on screen we thought by using this style of font would mislead our audience in terms of the theme of our film. The font seems to represent more of a love or drama and you would ratherexpect a crime/thriller to have a bold and strong font style to create some sense of seriousness rather than some sense of happiness. 

We thought this font was good for our film production logo as it has a blood drip effect. We thought this would relate to the theme of a crime/thriller as our trailer consists a lot of action scenes which contains blood. After experimenting with the font, we decided that this font wasn't the most suitable. We realised that the film can be misinterpreted as a horror due to the blood drips on the font. Despite our film containing scenes which involve blood we thought that this concept of blood shouldn't represent be expressed in the font of our production logo. Although it can work in both ways, you are most likely to identify such style of font for mostly horror films and came to end that this wasn't the greatest of fonts. 

This font was more of a better potential. We tested it out on after effects with the our template created and it seemed to pull off pretty well. It has the traits of being professional and a gist of class in which we thought is more appropriate to have as our production logo. We however then realised after rendering the whole production logo, the end product of the logo didn't seem to come out as first suggested as the font wasn't clear enough as it wasn't bold. 

After experimenting with a few fonts, we noticed that we need to make our fonts look more strong. So then we decided to experiment with this one and see how it looked. After testing it, the outcome of it also didn't go so well. It didn't really match the background template as it was too narrow and tall. 

We finally found the ideal font for our production logo! We liked the design of this font as it the spacing between each letter was well spaced and we like smoothness of the font. We thought it had a sharp look which created some sense of coolness and elegance. When tested on After Effects, it worked out brilliantly and we had no trouble with the boldness. It worked perfectly with all the transition effects applied on our template and was visually clear to read.